Whether it is a blog, Instagram, or any other platform, we all “follow” someone. But on what basis do we choose whom to follow? As social media increasingly shapes not only our personal tastes but also our political perceptions, I sometimes wonder what this means for democracy itself.
Whether it is a blog, Instagram, or anything else, how do we decide whom to add to our “favorites” or follow on social media?
Do we choose people whose sensibilities and ways of thinking resemble our own—those who post articles or photos that feel familiar to us?
Or do we simply follow accounts that offer beautiful images or well-crafted writing for us to enjoy?
Perhaps it is a mixture of all these reasons. Still, it is a curious phenomenon.
The systems of “favorites” and “follows” appeared roughly twenty years ago. Before long, they became an ordinary part of daily life. Today, people compete over follower counts, and large numbers can even translate into income.
There have long been writers who put their articles behind paywalls. I stopped reading one blog when it suddenly became paid content. I did not feel the writing was worth paying for. It never returned to open access, yet it must still have enough supporters to sustain itself.
Information, in the end, may simply gather among like-minded people. We enclose ourselves within circles that resemble us.
Recently, the use of social media in election campaigns has also become commonplace.
On trains, I often see young people scrolling through YouTube at remarkable speed. I sometimes wonder whether they consume political campaign messages in the same way—quickly, selectively, and within the confines of algorithms.
Just as with blog followers, once someone feels aligned with a particular politician, more and more of that politician’s information flows toward them, while opportunities to encounter different views diminish. Could this be happening already?
It is a little unsettling.
Politicians are rarely professional writers. Yet if they hire skilled bloggers or media professionals to craft their websites, it is entirely possible to construct an attractive and persuasive political persona. Inevitably, some people will be drawn in.
Opportunities to meet politicians directly, to listen in person, and to judge with one’s own eyes are steadily decreasing.
If, as in the most recent general election in Japan, the future of the country can be shaped largely by the popularity of a single political figure, that may be slightly precarious.
Perhaps our electoral system itself—designed for a different era—has reached a point where it deserves reconsideration.






